One Love. One Heart. The #Share1Love Video Movement

#share1love

POSTED ON BobMarley.com:  See it live.

USE CASE:

Social influencer Bob Marley (Top 10 celebrity on Facebook: 75 Million fans) sparks a social video movement –#Share1love uniting the world in acts of love.

RESULTS:

In less than 60-days the #Share1Love all-in-one video dynamic playlist reached 400+ million (impressions), with participation from 211 countries and 12 video clip views per user session. Hundreds of creators uploaded original video content and tens of thousands amplified social sharing. Best of all, this fun, collaborative and interactive experience raised money for charity:water resulting in positive social impact.

PLAYBOOK:

The Bob Marley family and Tuft Gong Worldwide selected Videoo to be the official partner to help honor Bob Marley’ s vision of “One World. One Love”by encouraging people to record and post a video using hashtag #Share1love to join together in a universal call to action: “let’ s get together and feel alright”.

A handful of simple Facebook posts and tweets of the #Share1Love video inspired fans, social influencers and celebrities (including Richard Branson and Jason Mraz) to watch, vote, share and add their native videos. See it live at bobmarley.com/share1love.