NFL hockey team invites fans, players and coaches to join together in supporting their pick for Rookie of the Year.
Florida Panthers partnered up with Videoo for social video shout-outs supporting Rookie Aaron Ekblad.
Rookie Aaron Ekblad was selected as a finalist for the Calder Trophy, awarded to the NHL’s Rookie of the Year. Fans, players and Ekblad-supporters alike showed their love for the young record-breaking defenseman by sharing a video of a favorite moment from Ekblad’s rookie season or just explaining why they think he is the NHL’s Rookie of the year. They were asked to use hashtag #Ekblad4Calder when posting to social networks (Instagram, Vine and Twitter) to create one compilation thanks to Videoo.
By encouraging fans to engage through social videos, the Florida Panthers accomplished their social media goals, and extended the experience for fans to cheer on their favorite NHL players both on and off the ice.
∞ join the (r)evolution.
Videoo is a living media video playlist experience.
(Think Snapchat Live Stories, but platform agnostic and enterprise facing — full moderation, machine learning, and reporting.)
Top 5 Key Differentiators
1. First dynamic video player experience
2. Aggregates clips from social networks
3. Viewers actively participate in the story
4. Algorithms reorder content in real-time
5. Highest viewer engagement (3-5x)