Huffington Post goes live with Videoo to take native video advertising and sponsored storytelling to the next level. Readers join in the story to extend the experience with native branded content for Clorox.
The Huffington Post uses Videoo to bring the viewer into the story (literally). Readers can now watch, vote, share and add a video to be part of the story. Videoo’s moderation tool enabled total editorial control. Note: In this example, Videoo went live after the original story ran for a month+, so traffic was sparse. Nonetheless, some readers discovered the story via search and organically proved the business case for the Pulitzer Prize-winning publisher — Videoo: We tell a better story together.TM
HuffPost Sponsored Stories now offer advertisers the best native video advertising experience. This industry first combined authentic, user-generated content with premium branded content for publisher storytelling that may be monetized as a new ad unit. Huffington Post conveniently acquired content from readers who recorded videos of their kids talking about germs. Clorox liked being the first advertiser to go beyond traditional advertising units and sponsoring a more personalized, dynamic video experience.