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Naked turn heads at Cannes Film Festival with an interactive billboard.
Hoping to score brand awareness, Naked purchased paid media for a traditional billboard advertisement at the Cannes Film Festival. The ad turned heads with a compelling image and call-to-action to record and post a social video using hashtag #IfYouLoveMe. A consumer contest provided an incentive to win a free year of the world’s first luxury condoms by sharing your clip on social media to earn votes from the crowd.
This interactive billboard cut through the clutter at Cannes Film Festival and generated buzz about the new brand. Naked Condoms also converted otherwise passive viewers into active participants in a on/off-line, integrated branded content experience that combined paid, owned, earned and sold media.