Naked is the world's first luxury condom.

#IfYouLoveMe

Learn more online: nakedcondoms.com

Use Case:

Naked turn heads at Cannes Film Festival with an interactive billboard.

Playbook:

Hoping to score brand awareness, Naked purchased paid media for a traditional billboard advertisement at the Cannes Film Festival. The ad turned heads with a compelling image and call-to-action to record and post a social video using hashtag #IfYouLoveMe. A consumer contest provided an incentive to win a free year of the world’s first luxury condoms by sharing your clip on social media to earn votes from the crowd.

RESULTS:

This interactive billboard cut through the clutter at Cannes Film Festival and generated buzz about the new brand. Naked Condoms also converted otherwise passive viewers into active participants in a on/off-line, integrated branded content experience that combined paid, owned, earned and sold media.